Elisa Cool

Elisa Cool

Elisa is Contently's VP of Brand De

She has more than a decade's experience in content, working with brands and publishers across the media spectrum. She has worked for Ogilvy, WSJ, and Foreign Policy and is founder of Ladies@.

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The Content Strategist

Stop Interrupting What People Are Interested In, and Become What ...

Stop Interrupting What People Are Interested In, an...

The Content Strategist

Genpact's Content Leader Dishes on How to Run a Newsroom That ...

Genpact's Content Leader Dishes on How to Run a New...

The Content Strategist

Contently CMO Stories: How Raymond James Got 95% of Its ...

Contently CMO Stories: How Raymond James Got 95% of...

The Content Strategist

Contently CMO Stories: How Elsevier's Sumita Singh Reaches the ...

Contently CMO Stories: How Elsevier's Sumita Singh ...

The Content Strategist

B2World: How Walmart Creates Content for a Massive Consumer ...

B2World: How Walmart Creates Content for a Massive ...

The Content Strategist

How Autodesk Became the World's Best Manufacturing Publisher

How Autodesk Became the World's Best Manufacturing ...

The Content Strategist

How ASUS's Marketing Team Got Everyone to Believe in Content

How ASUS's Marketing Team Got Everyone to Believe i...

The Content Strategist

How Content Marketing Changed the Role of the CMO

How Content Marketing Changed the Role of the CMO

The Content Strategist

The Secret to Being a CMO for Almost a Decade

The Secret to Being a CMO for Almost a Decade

Hillary article
The Content Strategist

What is Ladies @ Contently, and Why Should You Be a Part of It? — The Content Strategist

Doing our part to help women in tech....

Open uri20140317 26608 80a5xd article article
The Content Strategist

20 Content Marketing Predictions for 2014 — The Content Strategist

A collection of some bold and prophetic predictions about brand publishing in 2014 from the staff of Contently....

Front of office contently article
The Content Strategist

'You Can't Do Business Without a Fire Pole': An Oral History of Contently's 2014 So Far — The Content Strategist

There are moments in time that can only be captured through the art form of oral history. Odysseus' journey home from Troy. Eminem's Eight Mile. The 2012 Burning Man Festival. The first six months of 2014 at Contently, when a scrappy startup changed the very nature of content, marketing, business,...

Oral history 1 article
The Content Strategist

'Where There's Contently, There'll Be Dancing': An Oral History of 2015

New offices! Ladies@! Desk drama! It's 2015 at Contently, told by the people who lived it....

Stairway  1416853031 74.73.150.168 article
The Content Strategist

17 Content Marketing Predictions for 2015 — The Content Strategist

In 2015, ad agencies may find themselves having a lot in common with the New York Jets....

Megaphone brand opinion article
The Content Strategist

Why Your Brand Needs to Have an Opinion

Content strategy is like prom—a lot can go wrong, so there's a natural tendency to play it safe....